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Among the giants, the first to eat crabs is the e-commerce giant Amazon, the Echo smart speaker came out in 2014, which was originally sung by all walks of life, but sold unusually hot. Now the Echo can not only answer questions, set alarms, play music, control other devices, but also direct online shopping. In the last quarter, taking advantage of the holiday shopping season, manufacturers sold another 16.1 million smart speakers.
The trend of smart speakers making their way into millions of homes will continue in the future, with Canalys projecting global shipments to reach 56 million units in 2018, a 70% increase from last year. What's most encouraging is that smart speakers aren't three-quarter time products, and users continue to use them after the honeymoon period, rather than being thrown into a drawer to eat dust.
Is HomePod's pricing a dim move by Apple?
Today, Amazon and Google sit firmly in the first camp of the smart speaker market, while Apple and other companies are in a state of catching up. They showed off the HomePod at WWDC last June, but in November they regrettably announced that the smart speaker was skipping until early 2018.
Unlike other companies, HomePod's positioning is more oriented to listening to music, and the smart speaker function only comes second. Industry experts believe that HomePod skipped the vote mainly because Siri dragged its feet, after all, in terms of data utilization, Apple has always been very careful, and the more daring Google Assistant already has a strong natural language processing ability. As the first company to launch an intelligent voice assistant, Apple actually got up early and caught up late, which is a bit saddening.